Our Pay per click (PPC) services includes the creation and management of paid search campaigns on Google. While SEO aims to drive organic search, PPC aims to drive paid search. PPC has different advantages and disadvantages to SEO, but using a combination of both in your marketing strategy can be an excellent combination.
Pay Per Click Placement
PPC placement is generally above or to the right of the organic results:
Learn more about the other potential traffic sources through Google by viewing our Anatomy of Google Search Traffic
With PPC, your business is charged each time someone clicks on your ad, with pricing greatly varying on the product or service. PPC has a lot of flexibility, with targeting specific locations, specific keywords, and specific budgets. One major advantage of PPC it that it has immediate results. Since you are paying for placement, the business with the highest bid gets the highest position.
PPC Management & Optimization
There are many factors that can help your business get the most bang for your buck:
- Optimized landing pages can help decrease your bid amount and increase conversion
- Properly configured ads can reduce campaign cost
- Well managed and built campaigns can limit you paying for irrelevant keywords
PPC investment requires an initial startup fee and a monthly management fee depending on campaign spend. Contact us to learn more.