Search Engine Optimization’s main goal is to drive qualified traffic to your website from search engines like Google, Yahoo!, and Bing. The traffic that SEO aims to drive is a natural, non-paid version called Organic Traffic. Keywords (or the search term you initially type into a search engine) are what ultimately drives the organic results.
Learn more about where Organic Traffic comes from by viewing our Anatomy of Google Search Traffic
Complex search engine algorithms sort and sift through all of the web pages on the internet to determine which web page they will display for the searched term. The more they determine a website relevant, the higher position the website will show in the search results. Understanding what factors these complex algorithms are looking for is the aim of search engine optimization. There are many researched and tested methods (some even provided by Google) that have been proven to greatly increase ranking. Our SEO services work to take advantage of these methods to improve your business exposure.
How our services work
Our SEO services are designed to work with the search engines (not trick them) in order to communicate that your website should be displayed for a given search term. How do we do that? By configuring your website for search and then promoting it to improve online exposure through keyword ranking. Continue reading for more detail on how we achieve those goals.
Website configuration includes making updates to improve website performance and user experience. These improvements fix crawl errors, website code errors, improve website speed, and install important software necessary to track your online marketing performance. A few configurations include:
- Web server updates for speed and webpage redundancy
- Fixing website HTML errors and crawl errors
- Creating user profiles and installing tracking codes to monitor website traffic
- Verifying website to monitor for errors and malware
- Setting preferred location data, installing and creating sitemaps
Keyword research defines searchable keywords (or keywords that people actually use) to find your products and services online). Defining these searchable keywords is important in order to target those that drive the most qualified and relevant traffic to your website. Understanding keyword variations, competition, and searcher behavior are important elements towards successful keyword research.
Content drives search engine optimization and it is absolutely necessary to have in order to rank for a service or product. Content should be generated based on searchable keywords, defined by keyword research, and driven by your products and/or services. Content is not limited to only products and services. Blogs are an excellent way to market your products and services by relating to potential buyers on a consumer level. Blogs give you a unique opportunity to define real problems that consumers might have (and be searching for) and offer solutions that relate to your products and services.
Website promotion includes building links to your website from local and trusted sources. These links help communicate to the search engines that your website is relevant and a good source to rank for your keywords. Links back to your website act as votes and direct endorsements for your website, the higher quality, relevant sources, the better the vote. With billions of webpages to rank on the web, links are an important determiner of valid websites and low-quality SPAM websites. However, not all links are created equal. A poor linking profile can actually hurt your website ranking.
Ready to get started? Contact us today!